IBM inside

IBM is to launch its first branding campaign, for when its technology features within third-party products. Along the lines of Intel's Intel Inside branding on PCs and other technology products that raised the recognition of the Intel brand to the ranks of Coca-Cola and Levis, the IBM sticker will show a blue and white striped logo in the shape of a peeled back flag with the tag line "IBM Technology". The first product to get the IBM seal will be Nintendo's GameCube, which launches in Japan mid September. ...more

And also today (21-September-2001), for the record...

Here, in brief, are some of the day's other stories. A Tiny enterprise Tiny Computers has launched a new division to specifically address the corporate market. The move comes on the back of signing a corporate agreement with Avon Cosmetics. ...more

Music labels sue file sharing LimeWire

The music industry has its legal sights set on LimeWire, the file-sharing network. Labels owned by all the major groups - Universal Music, Sony BMG, EMI and Warner Music - haved filed their suit in a Manhattan court, reports Reuters. According to the news agency, the lawsuit seeks a massive $150,000 in damages for every song infringed by LimeWire. ...more

A transatlantic emergency rescue

A Canadian Web surfer has saved the life of a suicidal Scot after speaking to him in a chat room. The Scottish man had taken an overdose of alcohol and Valium after a bout of depression and was slurring his words over his PC microphone and having difficulty typing. The Canadian, from Calgary, alerted the authorities by dialling 911. ...more

We know where you are

Nokia has successfully trialled a new mPosition technology that allows operators to pinpoint a mobile phone to within 100m. The enhanced observed time difference (E-OTD) positioning technology was trialled over Finnish operator Radiolinja's GSM900/1800 network and could lead to a range of location-specific services such as traffic reports, Location Messaging and would also support emergency calls. Additionally, the mPosition technology was successfully trialled combined with WAP over an 'always on' GPRS network from a moving vehicle, which would enable more sophisticated data services to be delivered. ...more